This project marked my first experience handling all aspects independently, from research and wireframing to prototyping, creating mock-ups, and collaborating with engineers to bring the design to life. We faced the challenge of delivering the project within a few months. It was a big challenges but I found great excitement in taking on this responsibility.

Prior to the sign-up phrase, we got several meetings with clients to go through and understand their needs and expectations. Effective communication was the best thing we did, involving stakeholders such as clients, sales, project managers, product directors, designers and also engineers. We always consult with each other before making decision. It would not happen without anybody during the tight deadline. 

Not being an expert of front-end logic, I encountered confusion and felt lost when addressing interactions across different pages and devices. It was the engineer who brought this issue to my attention, so I seek the assistance of a UX consultant. Together, we worked tirelessly day and night to resolve the challenges. I was grateful about their understanding and patience.

However, if given another opportunity, I would dedicate more effort to research and A/B testing. Looking back, I realise that we did not conduct sufficient research during this project. I would send users survey to gather feedback on the current app's user experience, to identify what user exactly needs and pain points. Additionally, I would conduct thorough A/B testing for each idea and flow, ensuring we achieve a usable and exceptional user experience.